Skip to main content
Sony XBR77A9G view 1
Sony 77 inch 4K UHD OLED A9G Master Series Smart TV OPEN BOX
EE Model #: XBR77A9G
Manufacturer Model #: XBR-77A9G
UPC/EAN: 027242915862

Sony 77 inch 4K UHD OLED A9G Master Series Smart TV OPEN BOX

EE Model #: XBR77A9G
Manufacturer Model #: XBR-77A9G
UPC/EAN: 027242915862

$7299.50 $1499.50

Product Availability

Shipping availability at: 20147

In Store Only

No Store Selected:  Select a Store »

In Store Purchase Only

Professional Installation

Offers available at: 20147

Installation services unavailable in your area.
Change your location »

Choose a Screen Size

Unavailable Online

At a Glance

  • 4K UHD 3840 x 2160 OLED Panel
  • HDR10, HLG, Dolby Vision Compatibility
  • Motionflow XR Technology
  • Built-In Wi-Fi & Ethernet Connectivity
  • Access the Google Play Store & Apps
  • Works with the Google Assistant & Alexa
  • 4 x HDMI / 3 x USB
  • USB Multimedia Playback
  • Dual Actuator Audio Production
  • Dolby Atmos Compatible

What's in the Box

  • Documentation

Expert Sales Advice

Have a question? Get an answer from one of our experts.
See availability »

Live Chat | 615-346-1419 | Email Us
front view of the sony 77 4k oled smart tv model number xbr77a9g
angled view 1 of the sony 77 4k oled smart tv model number xbr77a9g
angled view 2 of the sony 77 4k oled smart tv model number xbr77a9g
side view of the sony 77 4k oled smart tv model number xbr77a9g
back panel view of the sony 77 4k oled smart tv model number xbr77a9g
angled back panel view of the sony 77 4k oled smart tv model number xbr77a9g
front view of the sony 77 4k oled smart tv model number xbr77a9g
angled view 1 of the sony 77 4k oled smart tv model number xbr77a9g
angled view 2 of the sony 77 4k oled smart tv model number xbr77a9g
side view of the sony 77 4k oled smart tv model number xbr77a9g
back panel view of the sony 77 4k oled smart tv model number xbr77a9g
angled back panel view of the sony 77 4k oled smart tv model number xbr77a9g

The Electronic Express Take on the Sony XBR-77A9G

A Double-Award winning experience.

Presenting the double-award-winner at CES 2019, the Sony A9G Master Series Smart TV. You will finally be able to see original content the way their creators intended for it to be seen. This 77” television brings top-tier lifelike pictures and acoustics to match, making it a great upgrade from the Sony A9F. Rave in an unreal experience of exploding brilliant colors brought by the TRILUMINOS™ Display. Enjoy the cinematic thrill that Dolby Vision®’s High Dynamic Range brings to the IMAX Enhanced Sony 4K with friends and family. Revel in the high-quality contrast, color, and sharpness that it will provide to give you ultimate clarity.

Maximum OLED contrast.


Thanks to the Picture Processor X1™ Ultimate and its unprecedented processing power, everything you will watch on this Sony OLED will be clear, brilliant, and unfathomably realistic. It can detect hundreds of different objects on-screen and enhance the brightness, detail, and color to incredible quality. With help from the Pixel Contrast Booster™, it will deliver the deepest blacks and contrast with high-illuminating whites, which maximizes OLED contrast and helps you see things you wouldn’t see otherwise.

True-to-life sound quality.


While you won’t be able to take your eyes away from the screen, you’ll also have a hard time getting distracted by noises around you, as the Acoustic Surface Audio+™ come from all different directions as if you were there live. This is done by two actuators and two high-powered subwoofers that provide groundbreaking multi-dimensional sound, that makes you feel like it’s coming from everywhere. Imagine watching your favorite band play on TV and it feeling like you’re really there. Well, imagine no longer, because you can live it with the OLED TV.

The beauty of smart features.


This magnificent 4K entertainment also has features like BRAVIA™, which is Chromecast built-in so you can cast entertainment like Youtube™ or Netflix from any of your compatible personal devices. Speaking of which, have you heard about this Sony Class’ Netflix Calibrated Mode? With this mode, you can enjoy Netflix originals with the same picture quality as on a studio evaluation master. You’ll be able to watch your favorite Netflix shows the way the creator intended it to be watched. BRAVIA® can also be used as a center speaker and hear commotion, vocals, and background music with outstanding clarity. It only takes connecting your home theater to unlock such a magnificent cinematic experience.

On top of all these marvelous features, who can go without the innovative smart features? No need to waste your precious time with text entries when you can use the voice search on Android TV™. Powered by Google search, you can find content across different services, hands-free. You can even control your Sony TV and other compatible connected devices with Google Assistant. No remote required, you can live the effortless voice only-experience. You can even make your TV entertainment experience more hands-free with connecting your Google Home or Alexa to find and cast your favorite videos, control volume, change channels, and more.

Outside the TV, you can marvel at how well it’ll integrate with your home, with its very slim and sleek design, and how it can be mounted close enough to the wall like a picture frame. It even has concealed cables to keep things nice and tidy. This is the perfect 4K TV for any home!

Recommended accessories

Product Description

Sony's latest Master Series OLED Displays feature a Picture Processor X1 Ultimate with a Pixel Contrast Booster to provide the highest picture quality possible with 4K UHD Resolution. Acoustic Surface Audio+ brings 2.2 channel sound conveniently built into the TV as well as CaiMAN auto-calibration makes it possible to customize your viewing experience.


Designing televisions that faithfully convey the creator's intent is our passion. MASTER Series TVs meet the strict criteria of our top engineers and makes beautiful images a reality. For the first time, creators can explore their imagination and see their vision reproduced in the home.

Pictures and sound in perfect harmony

Be in the moment with true-to-life pictures and acoustics to match. Beautifully detailed images combine with our Sound-from-Picture Reality™ for a captivating audio-visual performance.

Picture Processor X1™ Ultimate

With unmatched processing power, the Picture Processor X1™ Ultimate detects hundreds of different objects on-screen and intelligently enhances brightness, detail and color so everything you watch is clear, bright and incredibly realistic.


True reality comes to life with deep black and natural color. Over 8 million self-illuminating pixels are precisely and individually controlled by the Picture Processor X1™ Ultimate. Sony's 4K OLED HDR TV creates exquisite, unprecedented contrast.

Pixel Contrast Booster™: Maximizing OLED contrast in every color

Powered by the Picture Processor X1™ Ultimate, this OLED TV pairs the deep black and natural color of OLED with Pixel Contrast Booster™ for enhanced color contrast in high luminance. Everything you watch comes to life with fine detail and vivid color.

Acoustic Surface Audio+™

Just like in a concert hall, sound comes at you from different directions with Acoustic Surface Audio+™. Two actuators and two powerful subwoofers deliver multi-dimensional sound that immerses you in a whole new entertainment experience.

TV center speaker mode: The centerpiece of breathtaking sound

Use your BRAVIA® as a center speaker and hear dialogue, vocals and instruments with exceptional clarity. Simply connect your home theater system to unleash an immersive cinematic experience.

Enjoy studio quality with Netflix Calibrated Mode

This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.

IMAX Enhanced

This Sony 4K TV is an IMAX Enhanced product, ready to meet high-quality color, contrast, clarity and sound. Take comfort in knowing you'll be enjoying a fully immersive at-home entertainment experience on this TV that takes full advantage of IMAX Enhanced content.

Embrace the thrills of the theater

Enjoy cinematic thrills at home. Dolby Vision™ brings scenes vividly to life for authentic viewing, while Dolby Atmos™ fills the room with immersive surround sound.

TRILUMINOS™ Display: Extra colors, extra brilliance

See vivid real world colors all around you. A TRILUMINOS™ Display maps from a wider palette, faithfully reproducing every shade and hue in the umbrellas.

Say what you want to see with voice search

Spend less time browsing, and more time watching. Voice search on Android TV™ provides you with the power of Google search, allowing you to find content across different services without the hassle of time-consuming text entry. You can also get recommendations; asking for "romantic comedies," for example, brings up a list of suitable options.

Make smart even smarter

You can ask your Google Assistant to find your favorites, no remote required. It's truly effortless and offers the ultimate hands-free viewing experience. Control your Sony TV and other connected devices using your voice - there's no smarter way to run your life.

Works with Alexa

Connect your Alexa-enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume, and more.

Connect with Google Home

Connect Google Home for seamless hands-free control of a Sony TV. With Google Home, you can find and cast your favorite videos to your Sony TV, without lifting a finger.

Beautiful from any angle

A clean, minimalist design keeps you focused on what's important - the picture.

Close to the wall, like a work of art

Mount your TV to the wall. It fits as close as a picture and blends effortlessly with your room. With our exclusive wall mount bracket, the SU-WL855, this TV can be mounted much closer to the wall. The SU-WL855 is coming soon.

Cables concealed, neat and tidy

Keep cables neatly hidden in the stand and held in place with the supplied cable holder.

Easy control with smart remote

Connect set top boxes and other devices via HDMI to your TV and control them all using one smart commander. A slimmer, more rounded design with built-in voice control microphone and enhanced button layout makes it really easy to use, too.

Object-based Super Resolution

Our TVs with Object-based Super Resolution technology detect individual objects in a picture and preserve detail on screen. Hundreds of objects are identified and their resolution individually enhanced to give a picture of exceptional accuracy and detail.

Similar Best Sellers

43% OFF

5674 Reviews


G2 77 inch OLED evo Gallery Edition TV with AI ThinQ



Product Specifications

4K Ultra HD

Display Type:
OLED Smart

Smart Assistant:

Screen Size:



Picture Processor X1 Ultimate

Operating System:

WiFi Compatible:

Aspect Ratio:

Panel Refresh Rate:

Motion Interpolation:
Motionflow XR 240

Display Colors:

Bluetooth Compatible:


Ethernet Port:

HDMI Input:

USB Ports:

Composite Input:


Audio Outputs:
Digital Audio Out


Dimensions With Stand (WxHxD):
67.8" x 39.5" x 12"

Dimensions Without Stand (WxHxD):
67.8" x 39.3" x 1.9"

Wall Mount Compatibility:
300mm x 300mm

Weight (lbs.):

Max. Resolution:
3840 x 2160

Manufacturer's Description

Product Reviews