LG 77 inch Class C3 4K OLED Smart TV

Product Description

OLED evo: The Next Evolution Is Here

The advanced LG OLED evo C-Series is better than ever. The LG OLED evo C3 is powered by the next-gen α9 AI Processor Gen6—exclusively made for LG OLED—for ultra-realistic picture and sound. And the Brightness Booster improves brightness so you get luminous picture and high contrast, even in well-lit rooms.* AI-assisted deep learning analyzes what you're watching to choose the best picture and sound setting for your content. The LG OLED evo C3 not only performs great, but looks great as well. With an almost invisible bezel, it will blend into the background for a seamless look. When you're finished watching, display paintings, photos and other content to blend the LG OLED evo C3 into your space even more. But that's not all. Experience less searching and more streaming, thanks to the next generation of AI technology from LG webOS 23. Every LG OLED comes loaded with Dolby Vision™ for extraordinary color, contrast and brightness, plus Dolby Atmos®** for wrap-around sound. And LG's FILMMAKER MODE™ allows you to see films just as the director intended. Packed with gaming features, the LG OLED evo C-Series comes with everything you need to win like a 0.1ms response time, native 120Hz refresh rate and four HDMI 2.1 inputs.

*Based on LG internal testing: 55/65/77/83" LG OLED evo C3 models are brighter than non-OLED evo B3 models and excludes the 42" and 48" LG OLED evo C3.

**Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

It's not just OLED, it's LG OLED evo

The OLED evo C-Series is powered by the α9 AI Processor Gen6—made exclusively for LG OLED—for beautiful picture and performance. The Brightness Booster improves brightness so you get luminous picture and high contrast, even in well-lit rooms.* AI-assisted deep learning analyzes what you're watching to choose the best picture and sound setting for your content.

*Based on LG internal testing: 55/65/77/83" LG OLED evo C3 models are brighter than non-OLED evo B3 models.

Sleeker than ever

The LG OLED evo C3 blends into the background with an almost invisible bezel for a seamless look. When you're finished watching, display paintings, photos and other content to blend the LG OLED evo C3 into your space.

Smart TV, simplified

Less searching, more streaming, thanks to the next generation of AI technology. Enjoy your favorite content including fitness, sports, entertainment and more. With Quick Cards, group your favorite apps into categories and use the Magic Remote to easily find what you're looking for. Get instant access to over 300 free channels with LG Channels.*

*Internet connection and subscriptions to streaming services are required; number of LG Channels subject to change.

See and hear the ultimate in home theater

Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision™ for extraordinary color, contrast and brightness, plus Dolby Atmos®* for wrap-around sound. Land in the center of the action with LG's FILMMAKER MODE™, allowing you to see films just as the director intended.

*Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

Game with the power of LG OLED

Packed with gaming features, the LG OLED evo C-Series comes with everything you need to win. Experience crisp, smooth imagery from a 0.1ms response time and native 120Hz refresh rate. All LG OLED TVs have NVIDIA G-Sync, AMD FreeSync Premium and VRR to further improve gaming quality. Four HDMI 2.1 inputs allow you to plug in all the devices you need. Whether you game on consoles or on the cloud,* the LG Game Dashboard and Game Optimizer put all the control at your fingertips.

*Subscription and compatible gaming controller are required.

Colored from the source

Everything you see on screen matches what was originally shot for a more accurate viewing experience.*

*Third-party testing conducted by Intertek showed the color fidelity of the display is 100% based on CIE dE 2000 color difference metric calculated for 125 color patches distributed across the entire color volume. Color difference (Delta-E) value was less than 2 for each of the 125 color patches.

The way it’s meant to be seen

Take in the rich and accurate colors from the brightest to darkest parts of the scene.*

*Display Color Gamut Volume (CGV) is equivalent or exceeds the CGV of the DCI-P3 color space as verified independently by Intertek.

Light it up

Dazzling darks, luminous lights

With no backlight to dull their impact, over 8.3 million self-lit pixels achieve deep blacks for crisp contrast, so you can see subtle details.

Bring your screen to life

Watch your HDR content come to life with our Dynamic Tone Mapping Pro, improving the picture by analyzing 20,000 blocks across the screen to reveal every last detail.

Bring it to life

The perfect picture is closer than ever, thanks to AI Picture Pro that automatically enhances contrast and resolution with AI 4K Upscaling and AI Tone Mapping for outstanding vivid images every time you watch.*

*Image quality of upscaled content will vary based on the source resolution.

Feel the scene

Immerse yourself in the action as our α9 AI Processor Gen6 up-mixes 2-channel audio into virtual 9.1.2 channel sound for a cinema-like experience every time.

Tune up your home theater

Easily connect compatible high-fidelity speakers wirelessly* with WiSA connectivity for a richer viewing experience.

*Separate dongle purchase required.

Fast enough for you

Keep up with fast action games, sports and blockbuster movies with smooth, crisp motion even in the fastest scenes, with a native 120Hz refresh rate.

Just the way they intended

Watch films just how the directors envisioned them with automatic preservations of the director’s original colors, settings and frame rates for a true at-home cinematic experience.

Up your game

Make it the best gaming experience by quickly adjusting all your game settings in one location.

The new league of gaming

With the seamless addition of GeForce Now, there's a whole cloud of games waiting for you to play. Rediscover games you love and find new favorites straight from your television.*

*Subscription and compatible gaming controller are required.

Take gaming to the next level

Enjoy fast-paced gameplay with minimal tearing, stuttering and input lag, thanks to support for AMD FreeSync™ Premium on LG TVs.

For the love of gaming

LG has partnered with some of the biggest names in the gaming industry to bring you the latest HDR games with utmost realism and immersion.

Surf your way

Personalize your viewing experience with recommendations plus your favorite apps for every member of your house.*

*Reduced or limited content may be shown depending on region and network connectivity. An unlimited number of profiles can be created; however, the home screen will only display up to 10 profiles.

Binge-worthy streaming starts here

Built-in access to Netflix, Prime Video, the Apple TV app, Disney+, HBO Max* and over 300+ free LG Channels** with everything from comedy to movies to sports.

*Internet connection and subscriptions to streaming services are required. Amazon, Prime Video and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Amazon Prime membership and/or Prime Video fees apply. See primevideo.com/terms for details. HBO Max™ 2023 WarnerMedia, LLC. All Rights Reserved. HBO Max is used under license.

**Number of LG Channels subject to change.

It's called magic for a reason

Quickly point, click, scroll or use voice control to find your favorite content faster with the LG Magic Remote.

Uninterrupted TV time

Start a movie in the living room, finish it in the bedroom with Room-to-Room Sharing that allows you to move freely between rooms and compatible LG TVs for an uninterrupted experience.*

*Only available on select 2022 and 2023 LG TV models. TVs must be connected to the same Wi-Fi network. Room-to-Room Share can only mirror sources from set-top boxes and terrestrial broadcasts. Product features and performance may vary and are subject to network availability and connectivity.

Real time and really impressive

Never miss a moment with real-time updates from your favorite teams and most important matches.

Streaming starts here

Instant access to over 300+ free LG Channels* with everything from comedy to movies to sports.

*Number of LG Channels subject to change.

Meet the perfect match

Designed specifically for the LG OLED evo C-Series, the LG OLED Synergy Bracket can be used as a TV stand or mounted with your LG OLED evo C3 on the wall.* Level up to the most immersive listening experience with IMAX® ENHANCED and triple up-firing height channels with Dolby Atmos®.**

*LG OLED Synergy Bracket compatible with 55/65/77” OLED evo C2 and C3 models. Sound Bar sold separately.

**Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

Find favorites fast

Create dedicated cards for your favorite apps and services that can be arranged how you like, switched whenever you want and allow you to create a shortcut to jump quickly to your favorite content like TV, music, games, movies and more.*

*Supported menus and apps may vary by country.

Set your ideal picture

The AI Picture Wizard uses a simple test that analyzes your favorite images to create an ideal picture output for your TV with the sharpness, contrast and chroma you prefer. The results are based on the analysis of 85 million images, consolidated into 27 categories.

Personalized recommendations

Get personalized recommendations for new things to watch based on your voice search history. By using voice search to find content, the AI Concierge recommends new keywords* to explore.

*Keyword recommendations vary according to the app and time of day.

Display more than one piece of content

Multi View lets you see content from different HDMI, Smart Camera, app and streaming* sources at once. Choose from Side-by-Side View or Picture in Picture (PIP) to game with a tutorial, compare your form to your trainer’s, and more.

*Multi View cannot simultaneously display two streaming sources.

Hands-free control

Say goodbye to your remote control and ask your TV to ""turn up the volume"" or other commands with Hands-Free Voice Recognition.*

*Hands-Free Voice Recognition applies to Z3, G3 and C3.

Ready to assist

Use your voice to control your TV and connected devices with built-in support for Amazon Alexa, Apple AirPlay® 2, HomeKit and many more, or use your own Google Assistant device to control your LG TV.*

*Google is a trademark of Google LLC. Google Assistant is not available in certain languages and countries. Apple, the Apple logo, Apple TV, AirPlay® and HomeKit are trademarks of Apple Inc., registered in the U.S. and other countries. Supported menus and apps may vary by country. Voice Command availability may vary by products and countries. Menus displayed may be different upon release. Support for AirPlay® 2 and HomeKit may vary by region.