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Sony's latest Master Series OLED Displays feature a Picture Processor X1 Ultimate with a Pixel Contrast Booster to provide the highest picture quality possible with 4K UHD Resolution. Acoustic Surface Audio+ brings 2.2 channel sound conveniently built into the TV as well as CaiMAN auto-calibration makes it possible to customize your viewing experience.
Designing televisions that faithfully convey the creator's intent is our passion. MASTER Series TVs meet the strict criteria of our top engineers and makes beautiful images a reality. For the first time, creators can explore their imagination and see their vision reproduced in the home.
Pictures and sound in perfect harmony
Be in the moment with true-to-life pictures and acoustics to match. Beautifully detailed images combine with our Sound-from-Picture Reality for a captivating audio-visual performance.
Picture Processor X1 Ultimate
With unmatched processing power, the Picture Processor X1 Ultimate detects hundreds of different objects on-screen and intelligently enhances brightness, detail and color so everything you watch is clear, bright and incredibly realistic.
True reality comes to life with deep black and natural color. Over 8 million self-illuminating pixels are precisely and individually controlled by the Picture Processor X1 Ultimate. Sony's 4K OLED HDR TV creates exquisite, unprecedented contrast.
Pixel Contrast Booster: Maximizing OLED contrast in every color
Powered by the Picture Processor X1 Ultimate, this OLED TV pairs the deep black and natural color of OLED with Pixel Contrast Booster for enhanced color contrast in high luminance. Everything you watch comes to life with fine detail and vivid color.
Acoustic Surface Audio+
Just like in a concert hall, sound comes at you from different directions with Acoustic Surface Audio+. Two actuators and two powerful subwoofers deliver multi-dimensional sound that immerses you in a whole new entertainment experience.
TV center speaker mode: The centerpiece of breathtaking sound
Use your BRAVIA® as a center speaker and hear dialogue, vocals and instruments with exceptional clarity. Simply connect your home theater system to unleash an immersive cinematic experience.
Enjoy studio quality with Netflix Calibrated Mode
This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator's vision and intent is faithfully preserved.
This Sony 4K TV is an IMAX Enhanced product, ready to meet high-quality color, contrast, clarity and sound. Take comfort in knowing you'll be enjoying a fully immersive at-home entertainment experience on this TV that takes full advantage of IMAX Enhanced content.
Embrace the thrills of the theater
Enjoy cinematic thrills at home. Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.
TRILUMINOS Display: Extra colors, extra brilliance
See vivid real world colors all around you. A TRILUMINOS Display maps from a wider palette, faithfully reproducing every shade and hue in the umbrellas.
Say what you want to see with voice search
Spend less time browsing, and more time watching. Voice search on Android TV provides you with the power of Google search, allowing you to find content across different services without the hassle of time-consuming text entry. You can also get recommendations; asking for "romantic comedies," for example, brings up a list of suitable options.
Make smart even smarter
You can ask your Google Assistant to find your favorites, no remote required. It's truly effortless and offers the ultimate hands-free viewing experience. Control your Sony TV and other connected devices using your voice - there's no smarter way to run your life.
Works with Alexa
Connect your Alexa-enabled devices for seamless hands-free control of a Sony TV. With Alexa, you can power up your TV, change channels, control volume, and more.
Connect with Google Home
Connect Google Home for seamless hands-free control of a Sony TV. With Google Home, you can find and cast your favorite videos to your Sony TV, without lifting a finger.
Beautiful from any angle
A clean, minimalist design keeps you focused on what's important - the picture.
Close to the wall, like a work of art
Mount your TV to the wall. It fits as close as a picture and blends effortlessly with your room. With our exclusive wall mount bracket, the SU-WL855, this TV can be mounted much closer to the wall. The SU-WL855 is coming soon.
Cables concealed, neat and tidy
Keep cables neatly hidden in the stand and held in place with the supplied cable holder.
Easy control with smart remote
Connect set top boxes and other devices via HDMI to your TV and control them all using one smart commander. A slimmer, more rounded design with built-in voice control microphone and enhanced button layout makes it really easy to use, too.
Object-based Super Resolution
Our TVs with Object-based Super Resolution technology detect individual objects in a picture and preserve detail on screen. Hundreds of objects are identified and their resolution individually enhanced to give a picture of exceptional accuracy and detail.