Next generation picture and sound with Cognitive Intelligence
Take vision and sound to the next level with Cognitive Processor XR. Our revolutionary processor on Sony BRAVIA XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.
Uncompromising 8K realism on a big screen
With Cognitive Processor XR and our new 8K Mini LED, the Z9K upscales any content close to 8K resolution so you can enjoy more detail and texture on a big screen, alongside ultimate contrast. Feel your senses pushed to the limit and experience TV like you've never experienced it before.
Scenes full of contrast and brightness, precisely controlled
Powered by Cognitive Processor XR, the unique XR Backlight Master Drive precisely controls our latest generation Mini LED backlight in this Z9K 8K BRAVIA XR TV for brightness you can feel. You'll enjoy an unprecedented dynamic range with incredibly dazzling lights and deep blacks, as well as beautifully natural mid tones, with almost no flare or halos around highlights.
Discover new ways to enjoy TV with BRAVIA CAM
Youre always in the best seat in the house with BRAVIA CAM. It recognizes where youre sitting and optimizes the picture and sound accordingly. Theres also gesture controls, video chat and many other fun, new experiences waiting to be explored.
Sound from the screen, pictures and sound in harmony
Enjoy sound that precisely matches what's on screen with Acoustic Multi-Audio technology. Sound positioning tweeters ensure pictures and sound are in harmony for an immersive viewing experience.
Hands-free help from Google
With hands-free voice control built into Google TV, you can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre, and get personalized recommendations on what to watch by saying, "Hey Google, what should I watch?". Even get answers on screen, control smart home devices, and more.
Beautiful pictures across the screen
The X-Wide Angle panel keeps pictures beautiful from any angle so even people watching at the sides get as satisfying an experience as those from the center. And with X-Anti Reflection, pictures are much clearer with less glare.
Feel real-life depth with flawless contrast and brightness
Our XR Backlight Master Drive utilizes a unique local dimming algorithm to control thousands of tiny, high-density Mini LEDs with absolute precision and independence. It focuses light for maximum brightness almost without flare or halos around highlights.
Perfect with Sony audio
Paired with Sony audio equipment, our latest BRAVIA XR TVs go even further, bringing you an unmatched audio-visual experience with outstanding XR picture and sound quality.