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TV when it's on. Art when it's off.
Artwork, television, movies, and memories - The Frame showcases them all on a beautiful QLED screen. Every piece of content is displayed in stunning 4K resolution and accented by a customizable, stylish bezel that seamlessly complements your homes décor.
Designed to look like a frame
The elegant, modern design blends flawlessly to elevate your home décor.
Customize to your style - Customizable Bezel
The Frame offers a variety of customizable, magnetic bezels so you can easily choose - or even change - your favorite color to best suit your space.
Style and personalize art Art Mode
Transform The Frame into a beautiful work of art when you're not watching TV. The built-in Motion Sensor detects when you walk into the room to automatically turn on and display your favorite selections. The built-in Brightness Sensor adjusts to your room for a realistic display. Set the Motion Sensor timer, so when you leave the room, the screen turns off automatically to save energy.
Art Store for The Frame - Art Store
Bring world-class museums and galleries into your home with the Art Store. Buy individual pieces or get unlimited access to an ever-expanding collection of art and photography from established and emerging artists' work.
Customize to your style - Studio Stand
Customize The Frame even further, with the ultra-chic studio stand to elevate style and interior décor.
Beyond the black screen - Ambient Mode+
Watch your TV virtually disappear into the walls of your home. Ambient Mode + mimics the wall behind it and elevates your space by turning the screen into décor, artwork, the weather, today's headlines, and more.
Surroundings change, picture stays perfect - Adaptive Picture
Whether in a sunlit living room or a darkened den, Adaptive Picture optimizes the TV by analyzing the picture and the room's lighting conditions for an amazing picture - wherever and whenever you are watching.
Catch every word without distractions - Active Voice Amplifier (AVA)
Background noise from your home can disrupt your viewing experience. Active Voice Amplifier analyzes the ambient noise and enhances the voices in the scene so you can hear the dialogue clearly.
Rethink what Smart TV can do
Go beyond Smart TV with next-gen apps, super easy control, and a host of enhancements that elevate the TV watching experience.
Mirror your mobile device - Mobile Mirroring
Go from watching your favorite show on your mobile device to watching on The Frame TV with a bigger screen. Mirror content from your smartphone or tablet via SmartThings, or pair with your Apple devices to project via AirPlay 2.
Second screen on your big screen - Multi View
Multi View splits your TV screen in two, putting the content youre watching on one side while mirroring your mobile screen on the other. Watch workout videos, check sports stats and more while watching your favorite show or game.
Choose your voice assistant - Multiple Voice Assistants
Built-in Alexa, the Google Assistant, and Bixby voice assistants let you control your TV with your voice, get information, and do so much more.