TV when it's on. Art when it's off.
Artwork, television, movies, and memories - The Frame showcases them all on a beautiful QLED screen. Every piece of content is displayed in stunning 4K resolution and accented by a customizable, stylish bezel that seamlessly complements your homes décor.
Designed to look like a frame
The elegant, modern design blends flawlessly to elevate your home décor.
Customize to your style
The Frame offers a variety of customizable, magnetic bezels so you can easily choose - or even change - your favorite color to best suit your space.*
*Customizable bezels sold separately.
Style and personalize art
Transform The Frame into a beautiful work of art when you're not watching TV. The built-in Motion Sensor detects when you walk into the room to automatically turn on and display your favorite selections. The built-in Brightness Sensor adjusts to your room for a realistic display. Set the Motion Sensor timer, so when you leave the room, the screen turns off automatically to save energy.*
*Motion Sensor and Brightness Sensor operate only in Art Mode. Performance may vary depending on the lighting condition.
Art Store for The Frame
Bring world-class museums and galleries into your home with the Art Store. Buy individual pieces or get unlimited access to an ever-expanding collection of art and photography from established and emerging artists' work.*
*Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice.
Curated just for you
The Frame learns your taste in art and automatically recommends new artwork. It also keeps you informed of new and popular artists as they become available in the Art Store.
Bring more than a billion colors to life
With 100% Color Volume*, Quantum Dot Technology delivers over a billion shades of color that stay true-to-life without washing out at any level of brightness.
*QLED televisions can produce 100% Color Volume in the DCI-P3 color space, the format for most cinema screens and HDR movies for television.
Gorgeous from all sides
No Gap Wall-Mount with One Invisible Connection
The Frame looks like the real thing, hanging flush to the wall. Plus, with just one slim cable coming from the TV, you can enjoy your favorite content or art without distraction.*
*A small gap between the wall and TV may occur if wall is not 100% flat or is constructed off-angle to the floor or if installed incorrectly. Devices must be connected to One Connect Box. Compatible devices only.
Customize to your style
Customize The Frame even further, with the ultra-chic studio stand to elevate style and interior décor.*
*Studio Stand is compatible with 55"/65" The Frame TVs and sold separately.
Collect your favorites
Build your own personalized collection of favorite art pieces. Select and mark the pieces you like as favorites so you can easily access them all in one place.
Frame your most-loved moments
Easily upload and display your own photographs on The Frame via your smartphone using the SmartThings app or a USB flash drive.*
*Personal photos uploaded to The Frame will be displayed at the original resolution. Displaying 4K (3840*2160 pixels) and above images is recommended. Only available for compatible devices.
Make your photos unique
Transform your photos using pre-loaded filters to add your own personal flair.
Your art, your way
Customize the artwork even further with matting options to make it more realistic. Choose from 7 different matte layout options and a palette of 10 different colors to find the perfect fit.
Beyond the black screen
Watch your TV virtually disappear into the walls of your home. Ambient Mode + mimics the wall behind it and elevates your space by turning the screen into décor, artwork, the weather, today's headlines, and more.*
*Background feature accuracy may vary based on TV location and is dependent on wall designs, patterns and/or colors. SmartThings app on a mobile device (Android, iOS) is required for some functionality. App features may be limited at launch; please continue to check for updates.
Surroundings change, picture stays perfect
Whether in a sunlit living room or a darkened den, Adaptive Picture optimizes the TV by analyzing the picture and the room's lighting conditions for an amazing picture - wherever and whenever you are watching.
Catch every word without distractions
Active Voice Amplifier (AVA)
Background noise from your home can disrupt your viewing experience. Active Voice Amplifier analyzes the ambient noise and enhances the voices in the scene so you can hear the dialogue clearly.
Rethink what Smart TV can do
Go beyond Smart TV with next-gen apps, super easy control, and a host of enhancements that elevate the TV watching experience.
Mirror your mobile device
Go from watching your favorite show on your mobile device to watching on The Frame TV with a bigger screen. Mirror content from your smartphone or tablet via SmartThings, or pair with your Apple devices to project via AirPlay 2.
Second screen on your big screen
Multi View splits your TV screen in two, putting the content youre watching on one side while mirroring your mobile screen on the other. Watch workout videos, check sports stats and more while watching your favorite show or game.*
*Compatible devices only.
Choose your voice assistant
Multiple Voice Assistants
Quickly access favorite content, get answers, and even control your TV and other connected devices around your home.
OneRemote for total control
The sleek and slim OneRemote automatically detects and controls all compatible connected devices and content.*
*Remote color and design may vary by model.