Samsung's The Frame 4K UHD Smart TV redefines the viewing experience by transforming into a beautiful piece of art when the TV is not being viewed, allowing it to blend seamlessly into any room. Stream movies and TV shows on the Smart Hub, use apps and the internet right on the screen, and enjoy endless entertainment on this 43" Smart TV. In addition, this TV features four HDMI inputs and three USB ports.
The most beautiful TV youve never seen.
Introducing The Frame from Samsung - a revolutionary way to think about your TV. When you're not watching the brilliant 4K UHD TV with HDR, it turns into a beautiful work of art on your wall. With an array of paintings, prints, photos, and frames to suit every mood and style, The Frame TV goes beyond entertainment and becomes an expression of you.
Beautiful art when your TV is off.
The Frame transforms into a beautiful work of art when youre not watching TV.*
*In Art Mode, device detects user motion and only fully turns off when motion is no longer detected or if Art Mode is disabled.
Choose from one hundred works of art.
The Frame includes a gallery of professionally curated art, with one hundred free pieces worth thousands of dollars* from ten different categories.
*Value based on cost of individual image purchases from the Samsung Art Store.
Frame your memories.
Upload and display your favorite personal photos on The Frame.*
*Personal photos uploaded to The Frame will be displayed at the original resolution. Displaying 4K and above images is recommended. Images under 800x800 can't be uploaded.
Expand your collection.
Buy individual pieces or subscribe to an ever-increasing library of established and emerging artists work.
Fine-tune your art with various options
Complement your artwork with just the right combination of matte layout and color. There are dozens of options to choose from.
Customize The Frame to fit your style.
Our Customizable Frame has the flexibility to fit into any homes decor. You can change the black bezel to a wood, white or metal frame*, perfectly complementing your home.
*Each Customizable Frame sold separately.
The Frame hangs flush to the wall.
Our No Gap Wall Mount, included with purchase of The Frame, means just that. The Frame hangs flush to the wall just like a real picture frame. Its easy to tilt and adjust, and blends seamlessly with your decor.
Visible Style. Invisible Connection
Our virtually undetectable Invisible Connection replaces unsightly TV cables, leaving your space beautifully uncluttered.
Enjoy your art whatever the lighting.
The Frame features a light sensor, which intelligently detects ambient light. It adjusts the color and brightness settings so your art always looks natural regardless of where it is or what the time of day.
Watch your favorite shows in 4K.
When not displaying your favorite art or photos, The Frame is a TV with exceptional picture quality 4K Ultra HD resolution, 4K HDR, and over 1 billion colors so you get both beautiful art and a beautiful TV.