Samsung Vision AI Companion

TV becomes an intelligent companion, with Vision AI Companion redefining screen interaction. Backed by 20+ years of TV insight, Vision AI Companion delivers context-aware, rich and dynamic answers — enhanced by leading AI agents like Gemini — all without interrupting what's on screen. It seamlessly adapts to daily routines, whether it's catching up on morning updates, tracking live sports moments, finding great nearby spots or discovering more about on-screen content. With AI, picture, sound and generative features are seamlessly connected and continuously evolving.[1]

Crystal Processor 4K

Crystal Processor 4K enhances lower-resolution sources with powerful 4K upscaling, revealing clearer detail and sharper lines for more realistic picture quality. It also brings out rich, accurate colour by analyzing scenes with advanced processing.[2]

4K Upscaling

Samsung's powerful 4K upscaling technology ensures you get up to 4K resolution for the content you love.[3]

Football Mode

Football Mode optimizes visuals and sound for immersive football viewing. Rich colours highlight the field and players with clarity, while clear audio creates a realistic atmosphere — so you can enjoy games that feel engaging and easy to follow.

Colour Booster

Colour Booster transforms the way you experience TV by intelligently enhancing colour expression, making each scene more vivid and dynamic.[4]

PurColour

PurColour makes watching films feel almost like you're there. It enables the TV to express a huge range of colours for optimal picture performance, and an immersive viewing experience.

HDR

High Dynamic Range expands the difference between the brightest and darkest areas on screen, revealing a wider range of colours and finer visual detail. From luminous daylight scenes to dimly lit moments, HDR helps scenes appear more vivid and true to life.

4K Resolution

Make out the small details in every scene. 4K UHD resolution has 4x more pixels than regular FHD resolution — creating sharp, ultra-realistic images.

Object Tracking Sound Lite

3D surround sound with our virtual top channel audio allows you to be immersed in the audio experience.

One UI Tizen

One UI Tizen delivers a seamless and consistent Samsung device experience. Samsung Tizen OS lets you take advantage of the latest innovative Samsung features — including quick access to the content you love, convenient AI management and powerful protection with Samsung Knox Security. Plus, One UI Tizen will support Tizen OS upgrades for next seven years, bringing you the latest apps & services.[5]

Samsung TV Plus

Get access to subscription-free TV and enjoy your favorite content on Samsung TV Plus. Watch news, sports, movies, exclusive events, K-content, creators and more, live and on demand.[7]

Google Photos for Samsung TV

Google Photos is the home for all your life’s memories. Rediscover your favorite photos, both new and old, with daily curated memories from Google Photos and enjoy seeing the people, trips and activities that matter most on your Samsung TV.[8]

Samsung Knox Security

All of your TV experiences are secured by Knox. Samsung Knox Security secures against harmful attacks by automatically block execution of unauthorized malicious apps or access to phishing sites, and even secures your home IoT devices connected to your TV. So your sensitive data such as pin codes or passwords are protected by multiple layers of software and hardware. Lastly, Samsung’s dedicated security team helps keep your TV safe with constant updates. Your privacy is now secured on Samsung TVs.[9]

Gaming Hub

Gaming Hub brings together games from apps, consoles and cloud platforms in one convenient place. It also offers recommendations based on what you like to play, so you can easily discover new favorites.[10]

Motion Xcelerator

Experience a clear picture with Motion Xcelerator as your TV estimates the movement between frames, then uses that information to improve motion smoothness for subsequent frames.[11]

SmartThings

Optimize your home devices for a smarter lifestyle. Enjoy a customized smart home experience with thousands of SmartThings-compatible devices that simplify your day-to-day life.[12]

Quick Remote

With Quick Remote in the SmartThings app, your phone works as a remote, letting you change channels, manage volume and more — straight from your mobile device. You can also access key Samsung Tizen TV features, explore media and adjust settings with ease.[13]

AI Energy Mode

Easy energy management with SmartThings. By turning on AI Energy Mode, it auto detects surrounding light levels and analyzes usage behaviors to adjust brightness. It analyzes content scene by scene to subtly adjust brightness and help save energy consumption where possible.[14]

Karaoke

Transform your TV into a karaoke stage, with your phone as the mic or wireless microphones. Start singing with friends and family, filling your living room with fun, energy and lively entertainment.[15]

1 For illustrative purposes only. Feature available in certain regions and models. Availability, supported features and user interface may vary by country, region, model and viewing conditions. Voice commands recognize English, French, Spanish, Portuguese, German, Italian and Korean, but not all accents, dialects and expressions are recognized. This feature provides AI-created content, with accuracy not guaranteed — please check results. Requires certain Bluetooth remote (sold separately on some models). In-box remote for some models does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote.Feature accessible via the AI button, or the Home button (long press) on remote control without an AI button.

2 Viewing experience may vary according to type of content and format. Upscaling may not apply to PC connection and Game Mode.

3 Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

4 Image quality may vary depending on the quality of the original content.

5 Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability.

6 Content and services may vary by region and are subject to change without notice. Agreement to Smart Hub Terms and Conditions and Privacy Policy is required before use. Some content and services require registration and subscription. Requires Samsung account. Tizen OS upgrades will be supported for up to 7 years starting from 2026, for products released in the year 2026. Please note that the upgrade does not cover hardware-related performance, features or durability.

7 Available for free on select Samsung devices. Internet required to stream. Channels may vary by country and are subject to change without notice. Supported Samsung devices may vary by country. Requires Samsung account. UI is subject to change without prior notice. Ads may appear on Samsung TV Plus. Available for free on Samsung Smart TVs since 2016.

8 Requires user login to Google Photos on the device. Options to hide memories and enhance content filtering are provided. Feature availability may vary by region and model.

9 Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.

10 Available games and content may vary by country and model and are subject to change without notice. Certain games require a separate controller. Internet connection and subscription may be required. Requires Samsung account.

11 For 2K 120Hz, Game Mode must be enabled. Performance may vary.

12 Images simulated for illustration purposes. Available technology, functions and features may vary by country, service provider, network environment or product, and are subject to change without notice. Requires a Wi-Fi, Bluetooth or other wireless network connection and login to Samsung account. Connected devices are sold separately. UI is subject to change without prior notice.

13 Push notifications for mobile remotes for TVs are available on (Mobile) Android OS 10.0 and higher versions with (TV) 2020 Samsung TVs and later models, and operate when the mobile device is near the TV. Samsung Smart TV feature access is available on (TV) 2024 Samsung TVs and later models with (Mobile) Android OS 10.0 and higher versions or iOS 15.0 and higher versions.

14 Energy saving rate may vary by region, model, screen size, viewing conditions, usage environment and content type. Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving level by turning on AI Energy Mode may appear lower than actual. In environments exceeding 120 lux, some of the AI energy-saving features may not operate, reducing energy saving rate. AI Energy Mode does not work with viewing priority modes like Game Mode and AI Mode. AI Energy Mode is based on internal test results verified by third party (TÜV Rheinland).

15 Designated microphone models provided by Samsung’s authorized partner are supported only and sold separately. With a single USB port on the TV, a maximum of 2 microphones are supported, and this functionality is limited to 2 USB ports in total. Requires SmartThings app to be installed on mobile, connected via the same Wi-Fi network as the TV set. Mobile mic is optimized only for Galaxy A with Android OS 16 or above and S series, foldable launched from 2023 and later models and iPhone 13 & above.

TVs & Video