Our iComfort® by Serta® Gel Memory Foam Scrunch Pillow® lets you choose your sleeping comfort. Its now filled with hundred of our latest Cool Action Dual Effects® Gel Memory Foam cushions to allow you to fluff it up or bunch it together like a traditional down pillow. Unlike traditional down pillows, however, our pillow holds its shape and supports your head throughout the night, reducing the need to readjust your pillow.