Sometimes the best design is the one you hardly notice.
iPad Air is astonishingly thin and light. Through a series of refinements, we were able to drop close to a quarter of the volume of the previous-generation iPad. Yet from the moment you pick it up, youll notice how durable it feels. Elegant unibody construction strengthens and simplifies the enclosure. We took everything weve learned about making unibody devices and refined the process to be even more material-efficient and exact. The result is an iPad Air that feels amazing to hold and is easy to take with you wherever you go.
A 24 percent reduction in overall volume
We shaved fractions of millimeters off many components. By reducing their thickness, we were able to make iPad Air far thinner and lighter.
What you dont see is just as
important as what you do.
More than ever, all eyes are on the stunning Retina display. iPad Air has thinner bezels on the sides of the display and a narrower width overall. But the size of the display stayed the same. Its a subtle change, but it makes a dramatic difference. You see it the moment the screen comes to life. The beautiful display is more prominent than ever. And your attention is on what matters: your content.
The software also works intelligently with the new display. Using a touch-rejection algorithm, iPad Air recognizes if your thumb is simply resting on the display while youre holding it or if youre intentionally interacting with the Multi-Touch screen. It's a great example of how Apple hardware and software are designed to work together to give you the best experience possible.
It all starts with the new A7 chip.
The new A7 chip rips. Its the most powerful chip weve built to date and the most efficient. A7 brings 64-bit desktop-class architecture to iPad, which means iPad Air speaks the language of the most advanced computing designs available. The A7 chip makes iPad Air up to 2x faster than the previous generation in both CPU and graphics performance. So it delivers incredible power and performance in a one-pound device.
Theres a reason we design our own chips. We can decide which functions we want a chip to perform and build them right into the individual circuits and components. This creates more efficient power usage, which allows our devices to be so thin and light yet have great battery life. Its one of the advantages of designing both the hardware and the software. Because the only way you can build a product this thin and powerful is by investing in and caring about the primary components used to make it.
M7 provides a little help. And a lot of efficiency.
The M7 motion coprocessor is another reason why iPad Air can be so powerful yet power efficient. We designed M7 to measure the motion of iPad Air by collecting data from the gyroscope, accelerometer, and compass. It offloads work from the A7 chip, gathering motion information from iPad Air so apps can adapt their functions. Because M7 was engineered for this specific task, it uses less power than A7 would require. And it frees up A7 to focus on other tasks. The result is not only a better iPad experience, but great battery life.
And loads more technology lies within.
The 7.5-mm-thin enclosure of iPad Air is filled to the brim with advanced technologies that help give you an even better experience. iPad Air is designed to be on the go, so it has two antennas to support MIMO (multiple input multiple output) for up to twice the 802.11n Wi-Fi performance. And the Wi-Fi + Cellular model has more LTE bands and supports more networks around the world so iPad Air can keep you connected in more places.1 It also features a 5-megapixel iSight camera and a FaceTime HD camera with an improved sensor for better video calls.2 And dual microphones improve audio and suppress background noise for video recording, FaceTime calls, and voice recognition when using Siri. All this technology fits within a sleek frame thats light and easy to hold.
Hardware and software that were made for each other
iOS 7 and iPad Air werent just designed to work well, they were designed to work well together. So the experience of using them together is seamless. Like iPad Air, everything about iOS 7 is simple and incredibly intuitive.
And iOS 7 on iPad Air was optimized to include thoughtful choices that take advantage of the iPad experience. For example, the Control Center panel is in an easy-to-read horizontal orientation. In the Camera app, the shutter button appears on the side of the screen rather than at the bottom because thats where your thumb is when youre holding iPad. All these small considerations make iOS 7 not just beautiful to see, but beautiful to experience.
- All-new design - iPad Air weighs just one pound, and its 20 percent thinner
- 9.7-inch Retina display - Photos and videos look incredibly detailed and text is razor sharp
- A7 chip - The powerful and power-efficient A7 chip with 64-bit architecture makes everything remarkably responsive
- Lighter, Faster, Longer - Delivering up to 10 hours of battery life on a single charge
- Ultrafast wireless - Now you can get up to 2x faster Wi-Fi performance using 802.11n with MIMO
- Powerful apps included - iPad comes with great apps for sending email, browsing the web, and making video calls
- Over 475,000 apps on the App Store - No matter what you love to do, theres probably an app for that
- iOS 7 - iOS is even easier to use with features like Control Center, AirDrop, and smarter multitasking
- Limited warranty - Every iPad Air comes with complimentary telephone technical support for 90 days from your iPad Air purchase date and a one-year limited warranty.